Episode 091 — Describe your Audience and Meet Phillip Andrew

  2-Minute Tip: Describe your Audience   Back in 2008,  Best Buy described 4 personae who represented their target customers. The even started designing different stores to appeal to Buzz, Barry, Ray, or Jill. They had detailed descriptions for theses archetypes.   I’m not sure if it’s the best approach for a big-box retailer, but it can help your talks.   It’s important to understand your target audience. Start by…

Episode 081 — Be Alive and Meet 16-Year Old Entrepreneur Bilal Moin

  2-Minute Tip: Be Alive   When giving a talk, focus less on scripted words, especially those scripted by someone else. Speak instead from you mind, from your heart, and from your soul. When you do that you can fully engage the ethos, pathos, and logos you need to make a compelling argument. Post Tips Discussion: Meet Bilal Moin   Bilal Moin is a 16-year old student and entrepreneur from…

Episode 078 — Focus on Feeling and Meet Hilary Billings

2-Minute Tip: Focus on how you make your audience feel     Hilary tells us about her experience interviewing mega-star interviewer, host, and generally larger-than-life character Ryan Seacrest. It’s intimidating to talk to someone that big for the first time. An experience like that can overwhelm the content of the actual conversation. But when she described her experience, the main thing Ryan did was help her feel at ease. He…

Episode 064 — Talking Points and Don’t care

2-Minute Tip: Prepare Talking Points   It’s one thing to plan your presentation when you are leading the discussion. It’s another when you’re not. During informal presentations like interviews and panel discussions you may not be driving the whole discussion. That’s why you need to prepare talking points ahead of time and review them before the talk.   Pick 2-3 key points you want to make during your limited time….