Episode 091 — Describe your Audience and Meet Phillip Andrew

  2-Minute Tip: Describe your Audience   Back in 2008,  Best Buy described 4 personae who represented their target customers. The even started designing different stores to appeal to Buzz, Barry, Ray, or Jill. They had detailed descriptions for theses archetypes.   I’m not sure if it’s the best approach for a big-box retailer, but it can help your talks.   It’s important to understand your target audience. Start by…

Episode 088 –Thank Your Host and Tips for Speakers at During the Holidays

  2-Minute Tip: Thank your Hosts   Putting together an event is a lot of work. Sometimes even putting together a short internal company meeting is a lot of work. Coordinating peoples’ schedules and even finding an available conference room is way more complicated than it ought to be. So thank your host for inviting you. They took care of logistics and are giving you the audience’s most valuable assets…

Episode 078 — Focus on Feeling and Meet Hilary Billings

2-Minute Tip: Focus on how you make your audience feel     Hilary tells us about her experience interviewing mega-star interviewer, host, and generally larger-than-life character Ryan Seacrest. It’s intimidating to talk to someone that big for the first time. An experience like that can overwhelm the content of the actual conversation. But when she described her experience, the main thing Ryan did was help her feel at ease. He…

Episode 077 — Influence One Person and Meet Patricia Missakian

2-Minute Tip   Influencing dozens or hundreds or thousands of people can be intimidating. That’s a lot of work, and it’s a lot of minds to change. So how do you do that when the public speaking jitters start rattling your stomach? Don’t.   Think about influencing one person in your audience, instead. Then that person can influence others and help spread your message.   The interesting thing about this…

Episode 066 — Practice in the Shower and Meet Mario Porreca

  2-Minute Tip: Practice in the Shower   The shower can be a great place to practice your talk. It’s a comfortable, warm environment. You don’t need to pay too much attention to your other activities. You are less likely to be distracted by other folks and tasks. In general, the environment really helps you shift your mindset in a way that allows you to mentally prepare and visualize yourself…

Episode 058 — Schedule Practice and 3 Myths and 1 Mindset for Nervous Speakers

  < 2-Minute Tip: Schedule Your Practice   We mean well. We put “practice” and “rehearse” on our To Do lists. Unfortunately, that often gets bumped by other, more urgent matters. Or meetings get scheduled in our open blocks of time.   That’s why it’s important to schedule practice time on your calendar. Set up a meeting with yourself to rehearse. Reserve a conference room if you don’t have a…