Episode 091 — Describe your Audience and Meet Phillip Andrew

  2-Minute Tip: Describe your Audience   Back in 2008,  Best Buy described 4 personae who represented their target customers. The even started designing different stores to appeal to Buzz, Barry, Ray, or Jill. They had detailed descriptions for theses archetypes.   I’m not sure if it’s the best approach for a big-box retailer, but it can help your talks.   It’s important to understand your target audience. Start by…