Episode 091 — Describe your Audience and Meet Phillip Andrew

  2-Minute Tip: Describe your Audience   Back in 2008,  Best Buy described 4 personae who represented their target customers. The even started designing different stores to appeal to Buzz, Barry, Ray, or Jill. They had detailed descriptions for theses archetypes.   I’m not sure if it’s the best approach for a big-box retailer, but it can help your talks.   It’s important to understand your target audience. Start by…

Episode 090 — Get on Stage and Meet Donnie Boivin

  2-Minute Tip: Get on Stage More   Ultimately, the most important way to get better as a speaker is to speak more. Find more stages and get on them. Reach out to local clubs and service organizations who are always looking for speakers in your community. Theses gigs may not pay anything, but especially when you’re starting out as a professional speaker, you need to get in the stage…

Episode 089 — Practice in the Mirror and Meet Andrew “Mecha” Davis

  2-Minute Tip: Practice in a Mirror   The key to success on stage is to practice as much as you can. Prep by using a mirror to give yourself an audience to impress. And often the person in the mirror is the toughest to impress.   Practice with your notes at first, and get good enough so you don’t need them. Once you don’t need your notes, that means…

Episode 088 –Thank Your Host and Tips for Speakers at During the Holidays

  2-Minute Tip: Thank your Hosts   Putting together an event is a lot of work. Sometimes even putting together a short internal company meeting is a lot of work. Coordinating peoples’ schedules and even finding an available conference room is way more complicated than it ought to be. So thank your host for inviting you. They took care of logistics and are giving you the audience’s most valuable assets…

Episode 087 — Choose Your Headline and Meet Scott Charlston

  2-Minute Tip: Choose Your Headline   As you frame your talk, make sure you choose the headline for it.  Flip through a newspaper or magazine and look at the headlines. Their job is to give you a little bit of information in a way that is compelling enough that you want to read more. They have to be short. They can be funny, But when you define the headlines…

Episode 086 — Incorporate Excellence and Brevity

  2-Minute Tip: Incorporate, Don’t Emulate   A movie that’s inspired by a true story takes elements of that story and creates its own thing from it to move the audience. It doesn’t attempt to duplicate the original story itself because that would be a documentary and not a theatrical tale. Both the original story and the entertaining film can be excellent things, but they are different things.   When…

Episode 085 — Take a Beat and Tips on Apologies

  2-Minute Tip: Take a Beat   Have you ever noticed that a speaker will step up to their speaking spot (fancy technical term there), look down, then up, scan the room silently, and then start speaking? They’re taking a moment to prep themselves for the talk they are about to deliver. While that whole ritual may be a little much, there is value in taking a moment to take…

Episode 084 — Control the Lights and 9 Ways to Get More Speaking Time

  2-Minute Tip: Control the Lights   An important part of room setup is the lighting. You want folks to see you and any visual aids you are using without straining them selves so lighting matters. What does good lighting look like? Well, it depends.   If you are using a data projector, you likely need to minimize sunlight and dim the lights near the screen while keeping the rest…

Episode 083 — Note Something Interesting and The Six Ps of Presenting

2-Minute Tip: Note Something interesting Everyday   It’s easy to fall into the trap of thinking we are not creative. Or that we have nothing to say beyond the basics of our message. Or that writer’s block is impenetrable. Or that we are just going to bore our audience.   That can happen because we take our own experiences for granted. We think our lives are just boring or normal….

Episode 082 — Act as If and Impostor Syndrome

2-Minute Tip: Act as If   When you are nervous, or think you don’t see,m confident, don’t tell yourself not to be nervous or just be more confident. That rarely works; it usually just makes things worse. Instead, think about other speakers you know who don’t appear nervous (they might actually be). How do the act? Can you adopt some of those behaviors? Try to act like you’re not nervous….