Episode 109 — Failing to Success with Amy Lyle

  2-Minute Tip: Challenge the Audience to Discover Truth   Immediately challenge the audience to discover a truth about themselves that proves the premise of your talk. If the group knows that you have an appreciation or understanding of their personal (or business) situation, they will engage. As a bonus, make them laugh within the first 30 seconds. Post Tip Discussion: Meet Amy Lyle   I always enjoy to talking…

Episode 104 — Speaking, Sales, and Improv with Stuart Rice

    2-Minute Tip: Don’t Squander Water Cooler Talk   After winning or losing a big sale in a store there’s tendency to brag or vent to colleagues around a literal or metaphorical water cooler. It happens after a big talk, too. We celebrate the brilliance or decry the stupidity of an audience.   Don’t.   It’s not effective. It won’t help you win or save more sales in the…

Episode 062 — Tell A Story to Add Value and Meet Iszi Lawrence

2-Minute Tip: Tell a Story to Add Value   When presenting, we are often selling something. It may be a product, a service, or an idea. To be effective, though, don’t just go through a barrage of features or details. It’s the story that you can connect with your topic that gives it value. It’s the story you tell that your audience will respond to and remember.   It’s the…